Google Marketing and Analytics

This micro-bootcamp is tailored for early-stage marketers seeking to broaden their marketing skill set and take a deep dive into the world of Google Marketing and Analytics. If you're eager to harness the power of Google's advertising platforms and gain insights into user behavior, this program is your gateway to mastering Google's marketing tools.

In this intensive micro-bootcamp, you'll learn to set up effective Google search campaigns, harness the potential of Google Analytics, and enhance your marketing spend by analyzing user behavior patterns. This program is designed to provide you with the knowledge and skills needed to excel in digital marketing.

Please note that prerequisite micro-bootcamps are required to ensure you have the foundational knowledge to make the most of this advanced program.

Program Objectives

• Set up a Search Campaign on Google: Learn how to create and set up effective search campaigns on Google to reach your target audience.
• Optimize a Google Search Campaign: Gain the skills to optimize your search campaigns for better performance and results.
• Set up and optimize Your Google Display Campaign: Explore the world of display advertising on Google and learn how to optimize your campaigns.
• Use YouTube and Shopping Ads: Discover the power of YouTube and Shopping ads for comprehensive marketing strategies.
• Optimize PPC Landing Pages: Improve the effectiveness of your PPC landing pages to drive conversions.
• Use CRM for Digital Marketing: Understand how to leverage Customer Relationship Management (CRM) for digital marketing success.
• Use Marketing Automation Tools: Explore marketing automation tools to streamline and enhance your marketing efforts.
• Leverage Analytics for Digital Marketing: Learn to leverage Google Analytics for data-driven marketing decisions.
• Leverage Analytics continued and Create Digital Media Plans and Reports: Further your skills in utilizing analytics and creating digital media plans and comprehensive reports for your marketing campaigns.

Join us in this micro-bootcamp to gain a strong command of Google Marketing and Analytics. Whether you're looking to excel in the digital marketing field, enhance your career prospects, or drive business growth, this program equips you with the essential skills and knowledge to succeed.

Target Candidate

The ideal candidate for the Google Marketing and Analytics bootcamp is an early-stage marketer with a thirst for understanding the intricacies of Google's advertising platforms and analytics tools. They are motivated by the prospect of setting up effective Google campaigns, optimizing strategies, and making data-driven marketing decisions. This individual is analytical, detail-oriented, and ready to enhance their marketing skills.

Prerequisite micro-bootcamps are required, ensuring that candidates have the foundational knowledge to excel in this advanced program.